Why You Should Be Starting Your Christmas Campaign Now

by Sarah Lazell

ChristmasJuly.jpgI know, I know, there are many, many holidays between now and when we finally get to Christmas. But trust us, the time to start planning is right now, and I'm sure this blog post will convince you why.

At BeeLiked there is nothing we like more than creating kick ass campaigns for our customers. But every year we have to turn away work. Not because we don’t have the talent, not because our clients don’t have the resources , but simply because they have left it too late to contact us and we can’t produce the work in time. How frustrating, as we absolutely love creating Christmas campaigns that light up people's newsfeeds!

So if you are intending to go big this Christmas (and why wouldn't you?), even if you aren’t quite sure how yet, please get in touch and our team can talk you through creating your best campaign yet. If you do have an idea but aren’t sure if we are the right people for the job, let us know, you may be pleasantly surprised...

This year BeeLiked has also introduced BeeLiked studioThe studio is a collaboration with a range of skilled individuals and companies, which allows us to extend the range of creative services we are able to offer. It means that when considering options for larger digital campaigns we can bring in specialists such as 3D illustrators, film & video production, as well utilize our own in-house team of programmers and web designers.

Need a little inspiration?

Our platform is constantly evolving and improving to offer you an incredible range of options for a sophisticated, engaging campaign.

Personalized videos

After two high profile campaigns this year with authors Dan Brown and John Grisham,  we have seen first hand how engaging and shareable personalized video can be.

Imagine a personalized video from Santa deciding if you have been naughty or nice, or sending a virtual experience to your customers thanking them for their support over the last year.

Personalized video helps create a really intimate experience for the viewer. We predict that there will be a lot of marketers harnessing this technology for their 2017 campaigns and producing some really interesting and unique content.

Take a look at this personalized video example from chocolate brand Milka. They allowed their customers to send a special video to their loved ones at Christmas time!

Milka - Personalized Christmas Video from Impossible Software on Vimeo.

Advent calendars

The beauty of an advent calender is all the many possibilities. Create an amazing experience for your audience tailored to your campaign theme.

Produce a bespoke calender or count down the 12 days of Christmas campaign which continues to engage fans from the beginning of December onward with videos, coupons, games, contests and prizes.

You can use it to tell a story, create a virtual world or act as inspiration for your audience.

Check out this Advent Calender Sky Bet ran as a form of a quiz! Everyone who guessed correctly each day were entered into a draw each day Football League tickets.

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 Christmas games

Games are a traditional part of Christmas festivities and a great way to get into the Christmas spirit. The imagination knows no bounds when it comes to fun, shareable games. Here are a few ideas to get you going...

  • Pull a wishbone with a friend to see who wins
  • Create a charades style game that can be played on your own or with a group
  • Play secret Santa and send a virtual gift to a friend
  • Recreate traditional Victorian parlor games with a virtual twist
  • Create a quiz to determine who goes on Santa's naughty list
  • Find the coin in the Christmas pudding

I'm a big fan of Tesco's #PullACracker contest a few years ago which encouraged users to pull a virtual cracker with a friend. An animation was created showing a cracker being pulled and congratulating the winner!    

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Galleries

Create a virtual gallery with a festive theme with contests and prizes for the winners. They can be silly, festive, funny, beautiful or a little crazy.

  • Best Christmas jumper
  • Weirdest gift
  • Homemade presents
  • The best decorated office

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INSPIRED? TALK TO US TODAY 

BeeLiked is an engagement marketing platform that provides brands with a wide variety of contest, quiz and game software to engage their online audience, generate leads and drive sales.

As part of our commitment to help create original bespoke campaigns we have recently created BeeLiked Studio. The studio is a collaboration with a range of skilled individuals and companies, which allows us to extend the range of creative services we are able to offer. It means that when considering options for larger digital campaigns we can bring in specialists such as 3D illustrators, film & video production, as well utilize our own in-house team of programmers and web designers.

Talk to us today about how we can help create a buzz for your business

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