Valentines marketing campaigns and the perfect engagement

by Joe Miller

Campaigns, Social Media Marketing, Valentine's Day

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YOUTUBE IS RED,

FACEBOOK IS BLUE,

WE'VE GOT VALENTINES,

SORTED FOR YOU!

Pardon the pun, but everyone should be engaged on Valentine's Day. Engaged with your brand on social media that is, we do not advocate marriage just for giggles!

The question is how you can make your brand relevant over this holiday period, without appearing overly commercial?

We are Casanovas at BeeLiked, as this poem to our blog readers clearly shows! Our self-appointed title as 'Romancer-in-chief' means that we LOVE offering tips and tricks for the best method of engaging with your fans.

GARNER USER GENERATED CONTENT - PHOTO, VIDEO, VINE?

User Generated Content (UGC) is no longer a novel concept, yet it is still a very valuable one for brands that harness that power of community the right way. Asking fans to take a photo or selfie (another trend that won't die out anytime soon) with their loved one to celebrate Valentines is a sure-fire way of boosting engagement.

UGC of course is not just about selfies. Asking followers to send in their favourite love-themed recipes will also create conversations as cooking and baking are past-times that inspire such passion.

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DATA COLLECTION - DONE DIFFERENTLY

If you listen to most marketers then they will tell you with that furrowed look across their brow that 'Data is the most important aspect of any campaign' and whilst that is somewhat true, the vital thing is how one uses that data into an advantage. Whilst it's all very well to have a landing page with a load of different tick boxes and data fields, we think you can be a bit more creative, when love is knocking at the door.

Engage couples by incentivising them to talk about how they first met - each love story is so unique that the story will most likely reveal some intimate nuggets of data that can be implemented when retargetting that fan at a later, convenient date.

Slightly more commercially evident, You could implement a love letter competition, inviting followers to write a love letter to them, asking what or why they love the brand. Both ideas are available using Beeliked's In your own words concept, incidentally. ;)

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STILL UNSURE? FANCY SOME MORE?

Whilst we could go on for ever about the various different ways you can help people get engaged, it's Friday, and needs must - so we've created a handy resource tool packed full of campaign ideas designed to set hearts a flutter.

Brimming full of ways you can engage your audience in the run up to Valentine's Day, Let us know if you like any of the ideas we've featured, get in touch and we can have you up and running in no time.

BEELIKED CAN HELP!

Are you interested in running a Valentine's Day campaign? Our software enables brands to launch a range of 'ready to go' campaigns across multiple social networks. Our concepts include quizzes, photo/video competitions, Vine/Instagram video, caption contests, image reveal, x marks the spot and many more.

Make sure to download your free Valentine's campaign idea pack here.

Tags: Campaigns, Social Media Marketing, Valentine's Day

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