Why you should use digital marketing at an event or trade show:
- Increase brand awareness
- Show case your latest product
- Boost lead generation and gather opt-in marketing data
- Boost engagement and sign-ups to loyalty programmes
- Drive sales and reward on-day special offer deals
BeeLiked's clients find the most effective way to attract visitors and improve their return on investment is by making the engagement process fun and enjoyable; and the best way to do this is by using games.
Why use games?
Everyone enjoys playing games; they are an immensely powerful way to grab attention, and promote your product. The thrill of winning is always a fantastic draw, it creates a sense of fun and excitement.
Humans are naturally playful by design - playing games activates our brain’s pleasure circuits by inducing the release of the neurotransmitter dopamine. By harnessing the power of gamification, you can increase engagement, loyalty and positive experiences in your users.
Before the event
If you are looking to kick-start your promotion and build anticipation, there is no need to wait till the event itself. Win hearts and minds before the big day by launching a campaign in advance.
Our clients Oi Conference collaborated with local businesses to create a digital scratch card. Users could enter the contest by "scratching" the card which would reveal prizes such as discounts on tickets, hotels and restaurants. The prizes were targeted to appeal to their audience.
By having an incentive early on to share details, Oi conference had the opportunity to collect a wealth of customer information before the event as well as for promoting the event itself.
IQPC take a similar approach with their conferences. They regularly use digital scratch cards as part of their marketing strategy. Prizes include free passes, as well as various discounted tickets. By giving their users awesome prizes they have been able to increase their customer data pool and make return on their investment!
By collecting data beforehand you will have valuable insights about attendees in advance. No guessing who your customers are and what they want!
This data can be utilized in many ways, for example to:
- Qualify potential leads and invite them to follow up with demos at the event.
- Assign leads to your sales team for networking.
- Lay the groundwork and create a buzz. Prepare personalized emails in advance and give attendees relevant and targeted info about what they can expect from you on the day.
- Use your data to understand your audience better and enhance your booth or exhibition stand accordingly.
During the event
By continuing to attract audiences with interactive games and giveaways on the day, you can easily collect valuable data and gain insights about your visitors, all whilst they play. It’s win-win!
One of our most popular games for creating excitement at trade shows is the Spin the Wheel App. It is extremely flexible, letting you decide, amongst many other options, the number of segments and the probability of different prizes being won.
With the Star Alliance Spin To Win campaign, there was only one South African Airways Business Class Flight available as a top prize. Positioning giant screens by the booth had visitors flocking to try their luck.
At the point of play, attendees have opt-in options such as newsletter or loyalty programme sign up.
THE Benefits of a beeliked app
With the BeeLiked platform, you can create your very own memorable, gamified campaign to: promote coveted prizes, offer experiences and rewards, generate coupon codes and deals, or give away the most sought after swag!
Effortlessly attract visitors. Create on-brand innovative campaigns with the ‘wow-factor’; no coding skills required. Our 20 plug-and-play campaign apps come with an easy-to-use CMS. Simply drag and drop your brand assets and have an on-brand gamified digital campaign ready to go.
Set up your campaign in days, not months. Our apps are fully customizable and need very little set-up time. It can be quickly and easily modified for your brand and campaign. You can then duplicate this campaign and re-use as many times as you like thereby slashing your marketing costs.
Generate GDPR-compliant opt-in data & insights. All BeeLiked campaigns are data-driven by design. Our highly engaging gamified campaigns can generate all the GDPR-compliant marketing data you need for audience segmentation, targeting and personalised product recommendations.
Run as many campaigns and versions as you like within your annual plan. Choose from three annual BeeLiked plans: from self-service starter campaigns to full-service support from the BeeLiked Creative Studio team to take your campaigns to the next level.
Find out more about our apps here
THINKING ABOUT ADDING GAMIFCATION TO YOUR NEXT CAMPAIGN?
Beeliked is a marketing platform offering easy to set up and run campaigns, that are perfect for trying and testing something new. We have a wide range of innovative digital campaigns to help brands engage with their existing audiences and reach new customers through the viral and social nature of contests and games.
Wondering how BeeLiked can help you? Simply request a demo by clicking on the yellow button below and our team will talk you through how we can help.