Category: target-audiences

How To Choose The Right Gamified Campaign For Your Target Audience

If you are looking to supercharge your campaign by adding gamification, great! Applying gamification techniques in marketing such as winning prizes or....

Business Case Study: The Beano Shop

We spoke to the Beano Shop about why they use BeeLiked to increase their opt-in data.

Why Are Poems Appearing In Advertising?

During a recent ad break, half listening to the chatter on the screen and the surrounding household noise, I became aware that the sound rhythms coming....

5 Awesome Twitter Competition Ideas

Twitter contests can be a highly effective form of generating buzz and engaging with your audience online. Not only can a Twitter campaign increase....

Marketing To Different Age Demographics

Marketing can be tricky, even once you've worked out your key target audience you need to consider the diversity within that group.

Why Use Personalized Video For Your Next Campaign

With everyone enjoying video like never before, there is one thing that is lacking. That personal touch, that extra bit of connection that makes the....

4 Examples of Rugby World Cup Newsjacking Campaigns

Brands are also adding to the anticipation with....

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