How to integrate offline and online marketing to boost sales & loyalty

Considering we live in a digital, connected world, it’s not hard to understand why over 60 percent of marketers believe traditional or offline...

Proven Ways to Reduce Employee Turnover

Employees leaving their jobs is part of normal business activity. But when employee turnover is too frequent and/or too high, it can have a...

The Importance of a Work-Life Balance

When employees maintain a healthy work-life balance, motivation, productivity, and happiness all increase. What does a healthy work-life balance...

15 Ways to Create a More Productive Workforce

Maximizing employee productivity is a constant goal—and challenge. Studies show that happier employees are more productive. And a Gallup poll...

13 Ways to Make Your Employees Feel Valued

There’s big value in valuing employees. Happier employees have a direct impact on productivity, processes, and profits. Organisations with a solid...

Is Employee Engagement the Key To Business Success?

The term “employee engagement” was introduced in the 1999 book First Break All the Rules. In summarizing the results of a Gallup employee survey,...

What is Gamification? A Beginner’s Guide

Gamification can increase employee engagement and improve customer experience. Done right, it breathes motivation into employees and converts...

Which is better: Sales Funnel or Life Cycle Marketing?

Sales has two different strategies that help you to understand, plan, and implement your lead conversion; the traditional sales funnel and...

Top 6 tips - How to get awesome customer reviews

Everybody knows that word-of-mouth advertising is the best way to generate new leads. When your future customers hear the opinions of others that...