Category: digital-marketing

Experimenting With Chatbots in Contests, How to Create a Satisfying Customer Journey

Each year the way that bots are being applied gets broader and broader and as I work for a company that specializes in online competitions I’m....

Why Are Poems Appearing In Advertising?

During a recent ad break, half listening to the chatter on the screen and the surrounding household noise, I became aware that the sound rhythms coming....

4 Simple Promotional Ideas to Increase Direct Hotel Bookings

 “The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking....

How Do You Get Busy Online Addicts to Notice Your book?

Hello, is there anyone sitting there?

How Hoteliers Can Increase Their Opt-in Marketing Data

Did you know that your hotel loses between 5-30% in commission of every sale you make via an Online Travel Agent (OTA) and not only that but you don’t....

How To Pick The Right Prizes For Your Promotion

Sarah Burns, Chief Prizeologist at Prizeology, describes some winning – and losing – ways with prizes.

6 Reasons Sports Tournaments Are A Great Opportunity To Promote Your Brand

Sporting tournaments are a great opportunity to run a digital promotion and what better way to celebrate than with an online competition? Whether it's....

Why Gamification Could Solve Your GDPR Headaches

Has your opt-in marketing data taken a hit since GDPR rules came in? If it has then you are not alone. We have been working with many of our clients....

Marketing To Different Age Demographics

Marketing can be tricky, even once you've worked out your key target audience you need to consider the diversity within that group.

In Praise Of Fake Holidays

Happy...well it doesn't really make a difference what day you are reading this, somewhere, everywhere there is someone celebrating something.

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