Happy Halloween! This is big event for many people; whether it’s dressing up in a spooky costume, cutting out your best pumpkin, or simply sitting down to watch your favourite horror movie.
So, it’s no wonder that lots of brands get into the Halloween spirit every year, running fun social media campaigns that engage their fanbase!
Here’s 5 Halloween campaigns to learn from…
1. Tesco ‘#Hallowine’
Those of you who like a cheeky drink on Halloween, will appreciate this campaign…
Last year UK supermarket brand Tesco, launched a social media campaign, which encouraged engagement by tweeting Halloween-themed questions and teasers to their followers.
Tesco shared an invitation to the ‘Twitter Party’ where fans could interact using the hashtag #HalloWine and all those who retweeted the invite were entered into a pot to win prizes from Barefoot Wines.
2. Blinkbox ‘Halloween Fancy Dress Competition’
(Image by Jane Mitchell)
This Halloween UK based VOD company blinkbox (owned by Tesco ^) has launched an innovative photo competition through Twitter, Facebook and Instagram asking fans to upload their best movie or TV themed Halloween costume
The campaign is being used to promote blinkbox’s ‘Horror Collection’, with blinkbox giving away a Hudl tablet and £50 credit to the scariest costume with the most votes!
BeeLiked has provided blinkbox with a fully branded page for the competition, which showcases entries and allows audience members to come in and vote for their favourite images via Twitter and Facebook.
Make sure to encourage your friends to vote, because everyone who does will be entered into a draw to win £25 blinkbox vouchers!
The competition has had some spooky and funny entries so far! Think you can top them? If so, enter your photo now and make sure to tell all your friends to vote! The competition closes at on Tuesday 5th November 2013 at 23:59.
Check out the campaign and all the photos here
3. Zoo Magazine ‘Trick or Treat’
Lads magazine ‘Zoo’ ran an interactive Halloween campaign through YouTube in 2011.
The video campaign features 3 lovely ladies dressed up in Halloween outfits knocking at the door. The video then has annotations, allowing you to click a girl and whether you want a trick or a treat. :-/
Although the video hints at being rude and that the girls will strip, it is all just an innuendo, as YouTube doesn’t allow any flesh to be revealed on its platform! However, I’m sure men went out and bought the magazine after watching!
4. Tide ‘#ScaredStainless’
Laundry detergent Tide turned to Twitter’s Vine to celebrate Halloween this year, posting a series of mini-videos spoofing classic horror movies with the message – ‘Staines better be scared’
The brand hashtagged each clip with #ScaredStainless – love it!
The Vines were really well done, and quite amusing! Take a look at this one of ‘The Ring’
https://vine.co/v/hD5ZBYjHu5Q/embed/simple
5. Topshop ‘#TrickorTweet’
Last year, fashion retail brand Topshop ran an Halloween campaign through Twitter!
Fans were asked to enter the ‘Trick or Tweet’ competition by tweeting @Topshop with their favorite Halloween style tip or a twitpic of their Halloween outfit and hashtagging it #TrickorTweet.
Topshop then sent personalized messages to entrants to thank them for taking part with the best tweets each day treated to £100/$150 gift cards.
The fashion brand also launched ‘Topshop Tweet Shops’ in various stores, where tweets will be used as currency for cosmetic items!
About BeeLiked
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The BeeLiked Platform can help you engage and incentivize your audience and customers across their life-cycle and journey.
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