Three challenger brands killing it on social media

Sarah Lazell
November 4, 2016


Here at BeeLiked we always enjoy innovative and bold social media campaigns. Particularly the challenger brands that are continually pushing out the boat, thinking both strategically and inventively about how they can capture their audience. Simply having a great ad campaign really isn't enough these days.

Audiences are continually looking for something new, a need that hasn't already been fulfilled.
These nontraditional companies dodge tried and tested advertising methods and look to reach customers in new creative ways. Their audience are media savvy and tend to be more adventurous ready to invest in more 'authentic' experiences.
Social media is a platform that particularly allows for more experimental and risky ideas. Here are some brands that have caught our eye.
Taco Bell
Taco Bell has reportedly paid circa $750,000 for a recent campaign, when for a day users could play with a lens which allowed you to have a taco for a head. Yes you read that correctly, a taco for a head. But before you think Taco Bell have lost the plot, the lens was viewed 224 million times, making it the most successful campaign in the app’s history.
Taco Bell obviously know a thing or two about speaking to their audience. Snapchat has said that the campaign generated 12.5 years’ worth of play on the one day it was active!

Taco Bell are quick to utilise new social media trends. When Instagram Stories was launched their first story asked their audience what they would like to see more of.

Unicef- Unfairy stories

Unicef, utilized Facebook video to market a unique campaign, using real life refugee stories juxtaposed in a light-hearted cartoon style. This helped catch people off guard and engage with personal stories in a unique way.

Each cartoon followed a different story of a Syrian child refugee.


National Geographic

When it comes to social media National Geographic is leading the way. They have been proved to be heavy weights on Facebook video and Instagram stories with their emotive storytelling and high quality videos.

More than 6.8 million people watched a recent  drone video where a bear took on a salmon on a lake in Kamchatka, Russia.

2019 Beeliked Marketing Calendar

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