The Perfect Photo competition, by Paddington Bear

 

Paddington.jpg

"LISTEN TO YOUR FRIEND PADDINGTON BEAR, HE'S A COOL GUY."

If you have visited London recently, You may have noticed various imitations of the iconic blue duffel-coat and red hat combination of Paddington Bear. To celebrate the release of the new film Studio Canal and Visit London have teamed up and asked a host of London-centric celebrities to design their own versions of Mr PB himself.

Being the software platform provider for this campaign, we wanted to share a few secrets on how they have managed to make this one of the most successful 360 campaigns in recent memory.

1. COLLABORATE

The old usage saying two heads are better than one, has never been more correct. Marketing campaigns are expensive, and it makes sense to partner up with a suitable brand in order to cover costs, and amplify coverage.

2. INCENTIVISE

As part of your campaign, involve a competition with a good prize, in order to keep people coming back to your campaign pages.

3. ADVERTISE

If you build it, they will come - goes that saying from the 90's film, Field of Dreams. That's.Not.True. Every brand under the sun is trying to sell their wares, through marketing campaigns. If you don't put some advertising spend behind your campaign, no one will be aware of it thanks to an organic growth rate of almost 0%.

Think that you can find all 50 bears?

http://paddington.visitlondon.com/competition/855/the-paddington-trail

Or, see where they are all located here:

http://www.visitlondon.com/paddington/?ref=hpmosaic

POSTED ON Nov-11-2014
Topics in this article
Campaigns
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Social Media Marketing

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