Well this years Super Bowl was memorable for so many reasons (although Coldplay's performance wasn't necessarily amongst them), so here at BeeLiked we've rounded up the best and worst marketing campaigns. There's some real game changers here with a lot of companies massively stepping up their game.
We've picked out our favorites, so we obviously had to start with beer:
Budweiser are cultivating a responsible brand identity in this year's campaign with their "Give a Damn" camaign. Their ad featured Dame Helen Mirren unreservedly attacking anyone who drink drives with the killer line: "If you drink drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting, human form of pollution."
Is if that wasn't enough, they also took to Imgur to share some "apology" cakes dedicated to designated drivers everywhere.
Their commercial is a great marketing technique, they're promoting the brand and directly tackling a major problem. It promotes safety and responsibility on a day where a huge number of people are drinking and enjoying themselves and it does so with one of the world's best actresses.
Pokemon holds a special place in the hearts of everyone who grew up in the 90s. It was more than a fad, it was a global phenomenon which formed the backdrop to a generation's childhoods. Their commercial was a perfect way to reignite those memories, throwing everyone in the audience a pair of rose-tinted glasses. And the ad comes in anticipation of some game rereleases in late February, perfectly tying together the childhoods of sporting fans everywhere with the opportunity to relive those moments with their children.
Doritos is perhaps the most talked about advert from this year's Super Bowl, dividing opinions across the country. Not only did the ad spark pro-choice and pro-life debates, it also caused fury amongst those who felt the topic was too sensitive, or frankly pretty tasteless for a potato chip commercial.
Whatever you think, it certainly got people talking. Going by the "All Publicity Is Good Publicity" mantra, it's a definite win.
Axe's contribution offered a refreshing take on male grooming products. Their advert challenged the identity of the brand and the hyper-masculinity we often see associated with male-orientated products, in a way which still remains linked to the rest of the brand's marketing.
Not only is this great for those of us who are tired of beauty and hygiene products marketed with the most clichéd gender stereotypes, it's also a clever strategy for attracting a wider variety of both male and female consumers.
So that's that over for another year, we saw some brilliant campaigns (not to mention some very interesting half-time performances) and we can't wait to see what they'll pull out next year.
In the meantime, check out BeeLiked for a simple way to create award-winning, show-stopping marketing campaigns. We can't guarantee it'll make your company as popular as the Super Bowl, but no one can guarantee it won't.