Let your audience promote your brand for you

Joe Miller
September 16, 2014

 

“The year of mobile!  Brand Storytelling! Forming the conversation!“

Jack the Clipper.jpg

Three truths myths created by brands and advertising agencies to make it seem like they had all the answers in an increasingly uncertain digital landscape. As it turns out, 'the year of mobile' has actually been the last five year; as a brand you will very rarely form the conversation - the best you can hope for it to be a part of it and hope that people don’t (figuratively) kick you too much if you’re trying to get involved in something irrelevant to what you actually do. Oh and brand storytelling is bull.

One buzzword that is refusing to go away, and with good reason as an entire sub-industry is being created around it, is the 'Social Hub'. For brands with a large social audience but a small CRM database, it’s The One, as it is an enabler of knowledge, without the obtrusiveness.

For those of you who do not know, a 'Social Hub' or as we at BeeLiked call it, a 'Media Wall', aggregates the best content from all of your branded social channels, that sit in one place, on your website. The premise is that these social centres also pull in UGC that is mentioning your brand, be it tweets, pictures, videos or vines, to create a harmonious representation of what your brand stands for. Crucially, now that some of the social portals such as Facebook make it a lot harder for your content to reach your followers, the 'Media Wall' is the best way of showcasing user generated content about your brand and driving more people to your business.

Why pay to create content, when you can 'curate the best of the web'?

In an age where everyone has a voice, sponsors, partners, media and employees can all be engaged to participate in a 'Medai Wall', sharing their brand experiences in a stunning visual representation, and in the year of mobile, this brand storytelling feature is indispensable in forming the conversation. Winky face.

What are your examples of the best Social Hubs out there? Here's one of ours from SkyBet for the Ryder Cup.

Are you interested in creating a Social Hive campaign like the above? BeeLiked can help! Our software enables brands to launch, manage and promote a range of social campaigns through numerous social networks. Check out our Social Hive solutions page to find out more.

 

About BeeLiked

BeeLiked offers companies an ever-growing portfolio of campaign types that are quick to create, with full design flexibility, performance tracking and data collection capabilities to ensure your campaign and promotion exceed all your expectations.

The BeeLiked Platform can help you engage and incentivize your audience and customers across their life-cycle and journey.

Read more on how BeeLiked can help you with:

Audience Engagement

Sales and Purchase Incentivization

CRM & Loyalty Incentivization

Trade-show and Event Lead Generation

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