The Art Of The Tease...How To Launch A Teaser Campaign

Consumers demand more than traditional forms of engagement. They now have much higher expectations and expect brands to amuse and entertain them.

Why You Should Be Starting Your Christmas Campaign Now

I know, I know, there are many, many holidays between now and when we finally get to Christmas. But trust us, the time to start planning is right...

In Praise Of Fake Holidays

Happy...well it doesn't really make a difference what day you are reading this, somewhere, everywhere there is someone celebrating something.

Alexa enabled marketing

My new girlfriend is so understanding, she's a great listener, always ready to help where she can. In the morning I roll over in bed having been...

What Your Prize Says About Your Contest

Are you keeping your eyes on the prize? Your choice of prize communicates at lot more than "win this" it also gives clues about your contest, your...

How To Make Your Contest Viral

 Anyone creating a campaign will be hoping that their particular creation will “go viral” and gain that authentic and organic reach that money...

Have You Prepared Your Future Contests For The GDPR Changes?

The clock is ticking, on 25th May 2018 there will be the biggest overhaul of data protection legislation for over 25 years and it will greatly...

10 Reasons Your Last Contest Failed

  A solid, well planned competition can do amazing things for your marketing, it can be a cost-effective and exciting way to engage with your...

How To Get The Most Out Of a Contest

Choose any social media platform and start scrolling down with your thumb. It won’t take long before you hit some kind of contest, be it a simple...