#NoMakeUpSelfie cancer campaign raises 2m and spurs #Manupandmakeup


Unless you have been living under a rock, you may have noticed a vast amount of snaps of girls without make up on filling up your social media feeds. That's because on Tuesday, Cancer Research launched their #nomakeupselfie campaign. 

The trend started on Tuesday afternoon, asking women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie.

Fans are asked to donate £3 when they take their selfie, by texting 'BEAT' to 70007, with most people uploading screenshots of the donation with their photo.

The #nomakeupselfie trend seems to have derived from author Laura Lippman, who posted a picture of her bare face in support of actress Kim Novak (pictured above) who was criticised for her looks, but was then re-worked into a trend for Cancer research.

The campaign has also sparked a slight debate of cancer awareness vs narcissism, with some people caring more about the photo then the donation, and others still obviously wearing make-up.

You can without a doubt say it's extremely productive with over £2 million being donated to Cancer Research in around 48 hours, with more pounds pouring in every minute. Anything that raises that kind of money can't be knocked too much!

The campaign has been so successful that it has inspired a male version of the trend dubbed #manupandmakeup, which sees men putting on make-up and taking a selfie to donate money to Prostate Cancer.

I thought I would get involved in this, so I put a pin in my masculinity, and took a trip to the Mac Cosmetics store to get made up. Here's how it turned out...


Here's another snap of me in the chair...


Both the #nomakeupselfie and #manupandmakeup trend are continuing to spread with people now nominating their friends to post a selfie to raise money for cancer.

This is a great campaign for a great cause. I think the campaign could have benefited by using the BeeLiked software, and having a microsite for the campaign. This would allow people to enter a photo via Facebook, Twitter, Instagram and Flickr, view and browse photos, as well as share their favourites. The campaign could of even had a donation widget through Just Giving after they entered their photo.

Check out the new #manupandmakeup page here

BeeLiked Can Help!

Are you interested in running a photo campaign like the above? This campaign falls underneath our 'Photo Competition' concept, however, we have a range of other 'ready to go' campaigns across multiple social networks available to you.

Our concepts include quizzes, photo/video competitions, Vine/Instagram video, caption contests, image reveal, x marks the spot and many more.

POSTED ON Mar-21-2014
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