Lonely Planet Launch 'Beautiful World' Contest


Lonely_Planets_Beautiful_World (1)

This month travel guide book publisher Lonely Planet, has launched a photo contest through social networks to celebrate the launch of Lonely Planet’s Beautiful World book.

Lonely Planet are challenging all keen travellers to send in their best shot that captures our beautiful world for a chance to win a once-in-a-lifetime photography tour with Richard I'Anson!

Photos must fall under one of these categories:

Celebration - festivals and spiritual sights

Community - local people and harmonious scenes

Untamed - wildlife and rugged scenery

Space - epic landscapes across the planet

The competition is running through Facebook, Twitter, Instragram and Flickr! BeeLiked has provided Lonely Planet with a microsite for the competition, which showcases entries and allows audience members to enter their photo, as well as vote for their favourite

For category finalists, two judges will review all eligible entries and judge them based on creativity and best representation of the category theme, however, whichever photograph receives the most votes from the public will also be chosen as a finalist - so get voting!

A third (independent) judge will review all finalists and select the best overall entry for the grand prize!

The competition has had some stunning entries so far and has already received over 800 entries in just a few days.

Think you have a better one? If so, enter your photo now and make sure to tell all your friends to vote! Entries close on 6th January 2014.

Check out the campaign and all the photos here


Do you want to run a photo contest? Our software handles it all, from gathering entries via Facebook, Twitter, Instagram or Flickr, to moderating what appears on your microsite or Facebook App. You can even put photos to popular vote by turning on the Facebook and Twitter social voting option, which really maximises viral awareness.

You can choose your winners with lots of options to judge, score and allocate awards – on merit or by popular vote, or even create a short-list of top photo entries based on votes received and encourage others to vote by creating a voters sweepstake!

We have run other photo contests for brands such as blinkboxSaga HolidaysSouth African AirwaysSaucy Fish CoWotif and many more.

The platform also provides a range of 'ready to go' campaigns across multiple social networks. Our concepts include cryptic image quizzes, video competitions, question and answer quiz, caption contests, image reveal, x marks the spot and many more.

POSTED ON Oct-11-2013
Topics in this article
Social Media Marketing


Watch Demo