In Praise Of Fake Holidays

by Sarah Lazell

hashtag, seasonal, social media campaigns, User Generated Content, Viral Marketing, Digital Marketing, Interactive campaigns, Seasonal campaigns, Brands, National Holidays

celebration balloons pixabay

Happy...well it doesn't really make a difference what day you are reading this, somewhere, everywhere there is someone celebrating something.

Don't believe me, pick a date? February the 19th? it's Chocolate Mint Day. July 13th? Embrace Your Geekiness Day. 8th of November? Tongue Twister Day. I could go on, literally, as there is something going on every day of the year.

Now you might justifiably find all these days a bit ridiculous, rather commercial and dare I say manufactured (I'm looking at you National Oreo Cookie Day) but I've always had a soft spot for them and I will tell you why.

National Oreo-Cookie-Day-

I can't be sure when the obsession started but I think when I was browsing Twitter and realized that it was National Gin Day a day I now observe to it's full extent. When following the hashtag #nationalginday I discovered contests, events, giveaways, cocktail recipes and general silliness. It was light-hearted, no one took it seriously but it started conversations about one of my favorite subjects.

Happy world gin day- hurrah for gin

Now when I see that there is a "national" or "International" day I like to have a little nose around to see what people are up to and find out a bit more about that day, where it came from and what fun people are having with it.

So as I am writing this today it is #nationalcreamteaday. Twitter is full of debates on how to pronounce "scone", whether you should put the jam or cream on first, recommendations of the best places to go to grab a cream tea and of course, recipes. After a rather cursory search it turns out rather unsurprisingly that the day originated from The Cream Tea Society. A new event, launched in 2016 to promote the cream tea. They decided to make it an event, so they made it an event, as simple as that. Just create a hashtag and off you go...

national cream tea day Devon Cornwall

Raising awareness

These days have a large range of purposes, but all are there to raise awareness nationally or internationally. Apart from National Paperclip day, honestly this one still baffles me. Perhaps Prada might want to get behind that one..?

Good on Create and Craft for getting in the sprit though!

 National Paperclip day create and craft

Many of these days have been created to make a really positive difference and have been designed to unite audiences to some amazing causes in a relatively cost effective way. Here are a few examples:

Illnesses

They can bring attention to an illness and promote understanding about conditions, such as World Mental Health Day. Which helps encourage people to support those with mental health issues and reduce the stigma that comes with mental health.

world mental health day

Kindness

11 July is #CheerUpTheLonelyDay. Created by Francis Pesek of Detroit he wanted to promote kindness to those who are lonely and forgotten. People are encouraged to spend time with the lonely and support them.

Cheer Up The Lonely Day.

 

solidarity

International Women's day is one I always enjoy for the comments. It is a great day for meme's, jokes and shared articles. For the past few years I have been enjoying the tweets of Richard Herring who spends every 8th March replying to all of those complaining that there is no International Men's day, there is, it's the 19 November.

Richard Herring International Women's dayEducation

World Human Rights Day can be traced back to 1949 and it observed by the UN. This well established event takes on a different theme each year and helps promote people's rights and educate them.

 world human rights day

Marketing and the holidays

A quick google will see that there are a lot of calendars out there that have collated the national days and these can be a great marketing tool. Often they are created for marketers to help them plan events and social media posts.

For example if you are in the food industry you might refer to a specific food holiday calendar so that you can make sure that your Instagram is primed and ready with a great picture and a recipe for National Pizza Day, National Cheesecake Day, National Frozen Food Month etc. It is a great way to add a little traffic to your posts when a particular hashtag is going viral.

National Pizza day

If you are looking to create your own day, remember there is a lot of competition out there. According to the co-founder of site National Day Calendar  Marlo Anderson, they can receive over 10,000 requests a year for national days! 

To make a legitimate official day then you will have to go through congress, which I imagine could be rather tricky and expensive. Although what to I know, they allowed National Plumbing Day through...

The easier way is just to declare it and start promoting it. But before you do have a quick check to see if it already exists, it probably does. I mean there is already a Sneak Some Zucchini Onto Your Neighbor's Porch Day, a Thank a Mailman Day and a National Cherry Popover Day!

2019 Beeliked Marketing Calendar

HAVE I CONVINCED YOU?

So the next time a hashtag pops up with yet another holiday, don't roll your eyes, have a little look, you may be surprised what you learn. You might even want to join in.

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Tags: hashtag, seasonal, social media campaigns, User Generated Content, Viral Marketing, Digital Marketing, Interactive campaigns, Seasonal campaigns, Brands, National Holidays

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