Choose any social media platform and start scrolling down with your thumb. It won’t take long before you hit some kind of contest, be it a simple retweet to win, or a grander national competition.
Contests are everywhere, and there is a reason for this, they work and they are a very powerful marketing tool.
When planning a contest with clients we always try to work backwards and look at the desired outcome of the contest first, why are you doing it, what do you want, do you have clear goals, how will you measure it's success?
We often see clients that have amazing ideas for campaigns but no clear marketing strategy, and this leads to missed opportunities, and the online world moves too fast for missed opportunities!
So before you get creative, take a moment to think about why you are running the contest and how you can get the most out of it.
Reasons to run an online contest
1. Promote a new product or your latest deal
Contests often coincide with a product launch or to promote a special deal, or it may be that you are simply looking to increase sales. Positioning your contest in the right places is a great way to get exposure and engage an audience.
2. Building a fan base
If you are looking to build your social media following then contests can be a cost effective way to increase the numbers. People love competitions, and they love getting things for free.
Look for incentives that would encourage your audience to click that button, making sure that the rewards are pitched at the right level so that they feel that they have a genuine chance of winning.
3. Interacting with fans
Creating something unique will mean something to those who really care about your brand. Your loyal customers are your life blood, so when running a contest it is vital to consider their needs.
There are many ways you can create an amazing experiance for your audience. Dan Brown’s recent campaign to promote his latest book Origin included a virtual book signing so that fans got to see Dan Brown sign their actual name in a personalized video, and be an active part in the contest.
4. Data, Data, Data
Whatever the reason for your campaign, if you aren’t collecting data along with your contest then you are missing out on a big opportunity. Marketers will already be aware of the transformative powers of quality data, and how tapping into the right sources can be a gamer changer for a business.
Think about the opportunities you will have to collect data within your campaign and make it part of the strategy. We can’t stress this enough.
5. Understanding your customer
If you are looking to improve your marketing then you need to understand your precious audience, and the best people to do that for you are your very own customers.
Getting customers help with the marketing via a campaign will give you valuable insights and help shape the future of your campaigns.
No contest has to be about only one particular marketing strategy, at Beeliked we encourage our clients to look at the bigger picture.
You may only need certain information today, but what about in a month's time and a year's time? Aligning your contests to your long-term marketing strategy is a cost effective way of managing your precious resources.
BeeLiked offers companies an ever-growing portfolio of campaign types that are quick to create, with full design flexibility, performance tracking and data collection capabilities to ensure your campaign and promotion exceed all your expectations.
The BeeLiked Platform can help you engage and incentivize your audience and customers across their life-cycle and journey.
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