Everybody knows that word-of-mouth advertising is the best way to generate new leads. When your future customers hear the opinions of others that have done business with you, it creates a perception and influences decision-making in a way traditional advertising never could.
In today's digital world, online reviews are the new word of mouth. Your future customers look for them, they learn from them, and quite often, base their buying decisions on them. Positive reviews about your products or services can lead to an increase in sales, while negative reviews can limit sales and reduce your growth potential.
Luckily, it doesn’t come down to luck! Getting awesome customer reviews isn't just about having your products and services out there and hoping for the best. Let’s explore together some of the specific tactics you can use to ensure your customers are willing to leave a positive review for others to see.
Why do people look at online reviews?
There are usually four main reasons why:
- To get social proof from customers that have used your product or service
- To learn more about your product or service they are purchasing
- To get a better understanding of your product’s benefits and limitations
- To reduce the possibility of making a bad decision
Quite simply, the goal for any business is to get positive reviews and use them to drive sales and grow your online presence. So here are five tactics you can use to get awesome customer reviews:
1. Use multiple platforms
First thing - to get great online reviews make it as easy as possible for people to leave them. The more effort it takes, the less likely you’ll get the quality of review you want. Social media and third-party review sites are great platforms to spread the good word out about your company and your products and services.
Some of the most effective ones include:
- LinkedIn Recommendations
- Facebook Business Page
- Google – using Google My Business feature
- Yelp – claim or add your business to start getting reviews
- YouTube – create videos and ask for reviews underneath
- Better Business Bureau – claim your business if it’s located in the US, Canada or Mexico
Depending on your industry there will be different niche review sites that may be effective for eliciting great customer reviews. For instance, if you’re in the wedding sector The Knot would likely be appropriate. The key for all of these platforms is to make it simple and ask for reviews, so you leave your customers with no doubt over what you’re asking for.
2. Leverage Your Website
Your website is a great tool for getting awesome customer reviews. You should optimize your web pages and blog posts so it’s quick and easy for your customers to leave their reviews and comments. You should also provide clear links to all of your social media channels and be sure your website is optimized for mobile.
If you sell online, you may want to consider adding a live chat option to satisfy the "I want everything right now" mentality. This will increase your customer’s perceived value as it reduces response times and enhances your customer service.
3. Use your marketing Emails
If you use inbound marketing then you already have a great channel to ask for customer reviews. After a purchase has been made send out a short email asking for a review or a link to an online survey. Surveys are easy to set up, and the data can be easily collated and analyzed; you can also take this opportunity to learn more about your customers.
This will help boost your sales or if you notice a negative or less optimal pattern to the responses, you can then make the required adjustments.
4. Offer an Incentivize
If you want to boost the number of reviews or simply want to reward people for their time and feedback then you could consider adding incentives into your process. Everyone believes their time is valuable, so incentivize them to leave a review. Incentives such as coupons, gift cards, discounts, or being entered into a sweepstake will motivate people and may even boost your sales.
5. Timing is everything
Make sure you ask for the review at the right time. The last thing you need is a negative review because you bothered somebody at the wrong time. Asking for reviews at the right time will increase the likelihood of you getting your desired outcome. Whether it's on social media, in an email, or on your website, timing is always important.
Some of the best times to ask for a review are:
- After your client has positively interacted with your brand
- When they tag or comment on your company or product on social media
- After they re-order a product or reuse your service
- If they refer new customers to you
The idea is to approach them when they are happy and justified in their purchase of your product or use of your service; so much so that they will pass that feeling along in their review.
It’s ok to send a reminder email!
By following up, and as long you follow these three tips you can improve your response rates
- Always send a reminder to your customers who didn’t leave a review after your first invite
- Include a quick explanatory sentence. An example might be - “we hope that you can leave a review - it helps us, and it’s great for other customers!”
- If after that gentle nudge don’t ask again - wait for the next purchase, and try again
There really is no perfect formula for getting awesome customer reviews, but if you follow the tactics listed above, you’ll improve your conversion rates.
BeeLiked offers companies an ever-growing portfolio of campaign types that are quick to create, with full design flexibility, performance tracking and data collection capabilities to ensure your campaign and promotion exceed all your expectations.
The BeeLiked Platform can help you engage and incentivize your audience and customers across their life-cycle and journey.
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