The Olympics present one of the best opportunities for social media companies. The event is huge, attracting fans and spectators across the globe, all ready to cheer on their home team. There's nothing else on this scale.
Companies who embrace that national pride, and spirit can drum up some great business and awareness. The London Olympics back in 2012 were really the first games to seize the social media edge to a serious extent, which means that the pathway has already been set for the Rio Olympics this year.
If you're wondering how you can make the most of the event, take a look at the examples below:
Go for the patriotic edge
Yes, we know that most businesses don't have the resources to pull off campaigns to this level, but that doesn't mean the idea isn't valid. Competitions bring out the patriotism in everyone, so to make the most of this companies should be playing on that national pride. Consider running an Instagram campaign asking everyone to post pictures of your flag, for the chance to win a cool prize. Or why not run a quiz about the history of athletics in your country? The possibilities are really endless, and you can guarantee that nothing gets customers more excited than a bit of good old team spirit.
Sport is the key
Tying your campaign to sport is obviously the best way to link it to the Olympics. This is definitely easier said than done, most businesses don't have a whole lot to do with the sporting world. That doesn't mean it's not possible though, creativity is all that's required. If you're a cafe, or a bar, consider offering free drinks or food to anyone who tweets images of themselves playing sports in the park! And toiletry companies can utilise the cleaning up after a game edge - all it takes is a little bit of imagination.
It doesn't need to be totally relevant to work
There's no need to force your campaign to exactly relate to the event. Just doing something which is vaguely related will work well. Consider this example from P&G, a company who really have very little to do with something like this. For the 2016 Olympics they're going with the theme of the "emotional strength of motherhood" for their campaign. Playing off the idea that physical strength and emotional strength are both equally valid, and just as important. The campaign is going down spectacularly, and will continue into 2020.
So there you go! The best ways to make the Olympic games the key to your marketing success. With everyone gearing up for the opening ceremony, there's no time to lose!
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