In recent months, Facebook has really stepped up its emphasis on video. This make a lot of sense as video is a proven tool for engagement and is becoming increasingly prevalent across the internet.
"By 2017, video content will represent 74% of all internet traffic." (Source)
All sorts of users have embraced the potential of Facebook video. It’s been used for breaking news, bios, blog posts, tutorials, how to videos, adverts; and news ways of using it are being tried all the time.
(Apple Music- TAYLOR vs. TREADMILL)
Facebook has recently made a few improvements to this service, and it is likely that we will see a lot more rolling out in the coming months. For example, videos will automatically play without sound when you are scrolling down your Facebook Feed, plus you can watch a thumbnail version of a video whilst scrolling at the same time. These new ways of finding and watching video on Facebook are designed to integrate better with how users engage with the platform and use their devices.
For those making their own videos you can now go live from your webpage, so that you no longer need to use your smartphone. Goodbye shaky footage!
Another enhancement to the typical user experience is vertical video. This is great for content providers as, in testing the new presentation style, Facebook has found that people are more likely to spend time watching videos and with the sound on when presented with vertical versions in their feeds, as it fits with the way they use their devices to browse.
Image source: Facebook
“ People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.” Source
Live contributor pages means you no longer have to be an admin to post live content on a site. You can now grant permission for other users too. This is a great way to collaborate on projects. For example a guest chef posting on a food page, or a commentator on a news feed.
If you are lucky enough to have 5000 or more followers, there will be more insights available from Facebook on your video performance. Facebook explains: “Metrics will include total minutes viewed, total number of views, and total engagement (reactions, comments and shares). People will also be able to see aggregated insights for all the videos they post on their profile over 7-, 30-, and 60-day periods, including the total number of video posts, engagement, total views and minutes viewed, and total number of Profile followers.”
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