Back to school again! The summer's nearly over and fall is upon is, which for parents around the world means one thing: School is starting.
This is a major shopping period, so businesses need to know how they can make the most of it? Luckily, The Shelf have put together a brilliant infographic with all the most relevant stats and figures, so small companies can capitalise on the season and make their marketing campaigns as appealing and lucrative as possible.
Key point to remember? For parents it's all about making sure their kids are happy, so focus your efforts around promoting their experience as much as possible.
Read through the brilliant infographic to find out more: