Author: Sarah Lazell

5 Awesome New Year’s campaigns


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The Art Of The Tease...How To Launch A Teaser Campaign

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Consumers demand more than traditional forms of engagement. They now have much higher expectations and expect brands to....

Why You Should Be Starting Your Christmas Campaign Now

I know, I know, there are many, many holidays between now and when we finally get to Christmas. But trust us, the time to start planning is right now,....

In Praise Of Fake Holidays

Happy...well it doesn't really make a difference what day you are reading this, somewhere, everywhere there is someone celebrating something.

What Your Prize Says About Your Contest

Are you keeping your eyes on the prize? Your choice of prize communicates at lot more than "win this" it also gives clues about your contest, your....

How To Make Your Contest Viral

Anyone creating a campaign will be hoping that their particular creation will “go viral” and gain that authentic and organic reach that money can’t buy.

Have You Prepared Your Future Contests For The GDPR Changes?

The clock is ticking, on 25th May 2018 there will be the biggest overhaul of data protection legislation for over 25 years and it will greatly enhance....

10 Reasons Your Last Contest Failed


A solid, well planned competition can do amazing things for your marketing, it can be a cost-effective and exciting way to engage with your audience.....

How To Get The Most Out Of a Contest

Choose any social media platform and start scrolling down with your thumb. It won’t take long before you hit some kind of contest, be it a simple....

Why Use Personalized Video For Your Next Campaign

With 2017 enjoying video like never before, there is one thing that is lacking. That personal touch, that extra bit of connection that makes the....

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