Halloween's over, the nights are drawing in and it's time to start cuddling up with blankets and mulled wine. Thanksgiving is fast approaching and before you know it, it'll be the run up to Christmas. The holiday season is well and truly upon is so it's time to get on top of your Thanksgiving marketing and here at BeeLiked, we know just how.
Make it Personal
Whilst every holiday is nice in it's own way, there's no better day than Thanksgiving to show your customers just how wonderful your brand is. Some of the best campaigns of the season are about caring for other people, so enter into that spirit when you're thinking about how to market your brand this year.
When you think about your marketing, try to go down a path which shows the caring side to Thanksgiving. Ask your fans to share a photo of them enjoying the day with their family or ask them to share their holiday traditions with you. When it comes to Thanksgiving, making it special and personal is the way forward.
Keep it Classic
There's a reason the classics become classics. For a simple, timeless campaign why not simply ask your customers what they're thankful for this year? Whether you run a simple Twitter campaign or you ask your audience to create videos, this neat little idea spreads your message whilst getting everyone in the holiday mood.
It's an easy and universally understood campaign that doesn't require too much thought - you can make it as unique and creative or as straight-forward as you like!
Are We There Yet?
Everyone is travelling on Thanksgiving and it's not exactly the funnest part of the holiday season. Trying to get everyone in the car at seven in the morning, trying to entertain the kids the whole journey, stopping five minutes in because someone forgot to go to the bathroom... the list of annoyances is endless.
Help your fans along with the ubiquitous struggle by coming up with a clever campaign. If you're feeling extra nice you can offer some top travel tips to make the trip easier for everyone. Or why not try coming up with some fun driving games? You could try running an Instagram eye spy or a digital version of bingo? Pick a theme and get your audience to send in photos from their journey. Brilliantly fun and parents the country over will thank you for the much needed distraction.
Take a look at our campaigns to find out just how easy it is to set up an Instagram gallery for just this situation
Have Fun With Your Employees
Everyone likes businesses which treat each other like family, take Zappos for example - there's a reason this company is so popular, it's their human side.
Businesses which are purely corporate don't do well on a holiday which is about sharing and being thankful, so make sure you put yourself out there. The best way for you to show your human side is to actually show your...err... human side. Take some photographs of you and your employees in preparation for the holiday season and share them on your social media. Give yourself a face and encourage your fan base to do the same thing, there's no better time than Thanksgiving to express the personality of your brand.
Don't Forget Black Friday!
Black Friday sales are getting earlier and earlier every year, why not get in on the action by kicking off your marketing on Thanksgiving evening?
Start building up your campaign in the weeks before and tie the two celebrations together! If you have a physical store which is closed Thanksgiving night, try something like a downloadable voucher - everyone who downloads before midnight on Thanksgiving and brings it in store on Black Friday gets a further discount!
The brilliant thing about this is just how easy it is to tie in with your social media - run a quiz and base the type of voucher they receive on their outcome, or run a photo contest and use the vouchers as an incentive to participate!
Whatever you decide, from the team here at BeeLiked: Happy Thanksgiving!
READY TO RUN YOUR CONTEST? BEELIKED CAN HELP
BeeLiked is a marketing platform offering a wide range of innovative digital campaigns to help brands engage with their existing audiences and reach new customers through the viral and social nature of the contests and games.
As part of our commitment to help create original bespoke campaigns we have recently created BeeLiked Studio. The studio is a collaboration with a range of skilled individuals and companies, which allows us to extend the range of creative services we are able to offer. It means that when considering options for larger digital campaigns we can bring in specialists such as 3D illustrators, film & video production, as well utilize our own in-house team of programmers and web designers.
Talk to us today about how we can help create a buzz for your business