What is Gamification? A Beginner’s Guide

Gamification can increase employee engagement and improve customer experience. Done right, it breathes motivation into employees and converts...

Which is better: Sales Funnel or Life Cycle Marketing?

Sales has two different strategies that help you to understand, plan, and implement your lead conversion; the traditional sales funnel and...

Top 6 tips - How to get awesome customer reviews

Everybody knows that word-of-mouth advertising is the best way to generate new leads. When your future customers hear the opinions of others that...

Customer incentives - 6 reasons to use them

Incentives can be defined as a thing that motivates or encourages someone to do something. Offering your customers additional benefits such as...

The customer is king - 4 top nurture strategies

86% of customers will pay more for a better experience. They use comparison engines to find the best deals, negotiate on auction sites, and yet at...

3 Key Ways to Grow & Optimize Webinar Attendance

As live events grind to a halt due to the global COVID-19 crisis, hosting a successful webinar is more important than ever. Get more sign ups and...

Top 10 BeeLiked Features & Benefits

We’ve recently asked our power users for their most popular BeeLiked features and how they utilise them to deliver maximum value. Here’s a list of...

5 steps to get a custom digital scratch card live in hours

How often can get you get a digital marketing campaign live within hours? Not often, am I right? Yet it is one of the reasons our loyal clients...

How To Choose The Right Gamified Campaign For Your Target Audience

If you are looking to supercharge your campaign by adding gamification, great! Applying gamification techniques in marketing such as winning...

Permission Marketing: Everything You Need To Know

Permission marketing is a term coined by marketing guru Seth Godin and describes is a marketing technique where permission is explicitly asked...

Is Your Service Business Under Threat Of Commoditization?

Aggregators such as online booking agencies, comparison sites, and online travel agencies (OTAs), are modern-day match-makers; saving customers...

Is It Time To Add Gamification To Your Loyalty Strategy?

Loyalty marketing is specifically designed to focus on ways to grow and retain existing customers, creating incentives to keep them coming back...

Why Interactive Marketing Should Be On Your Radar

Your audience is already disconnecting with your digital marketing. The relentless bombardment of content coupled with consumer apathy, privacy,...

Trade Show Marketing Ideas To Attract Visitors To Your Booth

5-reasons to use digital marketing at an event or trade show: Increase brand awareness Show case your latest product Boost lead generation and...

4 Reasons you should create a spin the wheel promotion

One of our most popular campaign apps on the BeeLiked platform is the Spin the Wheel game. 

Business Case Study: The Beano Shop

We spoke to the Beano Shop about why they use BeeLiked to increase their opt-in data.

How to use chatbots in your marketing campaigns

Each year the way that bots are being applied gets broader and broader and as I work for a company that specializes in online competitions I’m...

Why Are Poems Appearing In Advertising?

During a recent ad break, half listening to the chatter on the screen and the surrounding household noise, I became aware that the sound rhythms...

4 Simple Promotional Ideas to Increase Direct Hotel Bookings

 “The average booking value hotels are realizing on their direct website is nearly double the value they are receiving from third-party booking...

How Do You Get Busy Online Addicts to Notice Your book?

Hello, is there anyone sitting there? If you have lifted your head to answer such a question during the morning commute, you may have noticed the...

How Hoteliers Can Increase Their Opt-in Marketing Data

Did you know that your hotel loses between 5-30% in commission of every sale you make via an Online Travel Agent (OTA) and not only that but you...

How To Pick The Right Prizes For Your Promotion

Sarah Burns, Chief Prizeologist at Prizeology, describes some winning – and losing – ways with prizes.

6 ways to promote your brand using Sports Tournaments

Sporting tournaments are a great opportunity to run a digital promotion and what better way to celebrate than with an online competition? Whether...

Why Gamification Could Solve Your GDPR and privacy law headaches

Has your opt-in marketing data taken a hit since GDPR rules came in? If it has then you are not alone. We have been working with many of our...

7 Awesome New Year’s campaigns

New year is an emotive time of year. It’s the time when people evaluate themselves, look back at the year gone and make resolutions for the year...

Your Knock-Out Boxing Day Marketing Strategy

Boxing Day is the Black Friday of UK sales. It's the day after Christmas, the end of festivities and the beginning of the biggest discount season...

5 Awesome Twitter Competition Ideas

Twitter contests can be a highly effective form of generating buzz and engaging with your audience online. Not only can a Twitter campaign...

Marketing To Different Age Demographics

Marketing can be tricky, even once you've worked out your key target audience you need to consider the diversity within that group.

The Art Of The Tease...How To Launch A Teaser Campaign

Consumers demand more than traditional forms of engagement. They now have much higher expectations and expect brands to amuse and entertain them.

Why You Should Be Starting Your Christmas Campaign Now

I know, I know, there are many, many holidays between now and when we finally get to Christmas. But trust us, the time to start planning is right...

In Praise Of Fake Holidays

Happy...well it doesn't really make a difference what day you are reading this, somewhere, everywhere there is someone celebrating something.

Alexa enabled marketing

My new girlfriend is so understanding, she's a great listener, always ready to help where she can. In the morning I roll over in bed having been...

What Your Prize Says About Your Contest

Are you keeping your eyes on the prize? Your choice of prize communicates at lot more than "win this" it also gives clues about your contest, your...

How To Make Your Contest Viral

 Anyone creating a campaign will be hoping that their particular creation will “go viral” and gain that authentic and organic reach that money...

Have You Prepared Your Future Contests For The GDPR Changes?

The clock is ticking, on 25th May 2018 there will be the biggest overhaul of data protection legislation for over 25 years and it will greatly...

10 Reasons Your Last Contest Failed

  A solid, well planned competition can do amazing things for your marketing, it can be a cost-effective and exciting way to engage with your...

How To Get The Most Out Of a Contest

Choose any social media platform and start scrolling down with your thumb. It won’t take long before you hit some kind of contest, be it a simple...

Why Use Personalized Video For Your Next Campaign

With everyone enjoying video like never before, there is one thing that is lacking. That personal touch, that extra bit of connection that makes...

BeeLiked launches #DanBrownOrigin campaign

HOW TO WRITE LIKE DAN BROWN: BeeLiked was recently challenged to help publicize Dan Brown's new novel ORIGIN, out on 3rd October 2017. 

How To Capture Attention In 8 Seconds

Every campaign is created for a specific reason, be it to sell a product, create awareness or collect data. But your audience doesn't really care...

Visit Britain Shop Launches Spring Sweepstake for Easter

VisitBritain Shop, the official shop of the British Tourist Authority launched their Spring sweepstake just before Easter, with chances to win a...

3 Key Tips - Review these when planning your next marketing campaign

Running a competition is a tried and tested way to generate publicity, create visibility, introduce your brand to new customers and get a bigger...

What Does Engagement With Your Customer Really Mean?

At BeeLiked we never underestimate the importance of customer engagement. We talk about it a lot; here and here for example.

Why Programmatic Marketing Should be Part of Your Campaign Strategy

Marketers will already be aware of the transformative powers of quality data, and how tapping into the right sources can be a game changer for a...

Customer Engagement Strategies, 3 Points You Cannot Ignore

Sometimes in the everyday struggles of that fast paced world we call marketing, it can be easy to lose sight of what is really important. When...

Beeliked Studio Launches for 2017

This year you will see some big changes on The BeeLiked Platform. Damian Dutton, CEO of BeeLiked talks us through what to expect, and how they...

Engagement Marketing - Building the Relationship

Engagement marketing is not a new term, but it is becoming increasingly relevant in today’s ever evolving market. You may have come across the...

How to identify your ambassadors and micro influencers

A brand ambassador is basically the ultimate form of "word of mouth" advertising. It’s a person that represents your company in the public space...

6 Tips and Tricks to Improve Social Engagement

When it works, successful social engagement can be a truly beautiful thing, having your customers interact with you on social media will give you...

Facebook Video Updates To Improve Your Content

In recent months, Facebook has really stepped up its emphasis on video. This make a lot of sense as video is a proven tool for engagement and is...

Create Your Best Social Easter Campaign Yet

Are you looking to up your Easter campaign game this year? Here are a few classic Easter themes to inspire you to greatness.

Augmented and Virtual Reality for 2017

It is very likely that many a Christmas present currently nestled under the tree will be a brand new VR headset this year. They are cheaper and...

Our top 5 favorite seasonal campaigns in 2016

So 2016...it’s been a bit of a year hasn’t it? I think we are all ready to relax and enjoy this festive season and spread a little festive cheer.

Should We Give Valentine's Day Marketing More Love?

  2018 is an absolute record breaker for sales. But tell me, what holiday event can hit $1bn (£774m, €883m) in sales in 85 seconds, and then...

Say Freeze: Mannequin challenge is the latest viral trend

We’ve dressed as killer clowns, caught Pokemon out in the wild, and recreated our childhood photos, but 2016 hasn’t finished with us yet.

Three challenger brands killing it on social media

Here at BeeLiked we always enjoy innovative and bold social media campaigns. Particularly the challenger brands that are continually pushing out...

Infographic! Spooktacular Halloween Digital Marketing Campaigns

The best day of the year is fast approaching!(... Just me?) Halloween is one of the biggest holidays in the US calendar, and is now celebrated in...

Getting Personal with Damian Dutton, BeeLiked CEO

Our BeeLiked CEO shares his thoughts on ‘the personal experience’, and why it could work for you.

Create your Black Friday Buzz

Love it or loath it, November 25th, also known as Black Friday is fast approaching. With 1.4 million tweets referencing Black Friday being made in...

4 Top tips - Thanksgiving marketing campaigns

The major shopping season of the year has already begun, and businesses everywhere are in full-on fall swing. Thanksgiving offers a major...

Top 3 Lead Generation Tips For Your Next Campaign

When you run a marketing campaign, what's the one thing you're looking to achieve? More business, more customers, more sales.

4 Top tips - How To Pick A Good Hashtag

When well executed, hashtags can be the difference between a successful social media campaign and an unsuccessful social media campaign....

3 Companies Rocking User Generated Content

Here at BeeLiked we've been singing the praises of user generated content for years now, but recently we've been thinking that rather than...

Get your Halloween 2016 campaign ready!

It's never too early when it comes to marketing, and even though summer may well just have ended, it's already the time to start thinking about...

How UGC on Instagram can be your biggest marketing tool

We live in a society where we're inundated with adverts and sales pitches from dawn until dusk. People understand marketing ploys and sales...

Back-To-School Marketing Strategies

Back to school again! The summer's nearly over and fall is upon is, which for parents around the world means one thing: School is starting.

5 Awesome Campaigns That Went Viral

This week it has been reported that the 2014 ice bucket challenge viral campaign has far exceeded expectations. The funds that the campaign...

Are You Ready For Some Giant Fun?

It seems like only yesterday we found out one of the world's greatest directors was putting his hand to the world's most beloved Roald Dahl novel...

The Best Father's Day Campaigns of 2016

Can anyone believe it's already June? This year is going so quickly we can barely keep up! I guess that's what happens when you're having fun.

Big Brand Marketing Small Brands Can Learn From

Most companies don't have the spending power big brands do. Let's face it, if you're running an SME, there's no real chance you'll have an ad...

4 Brilliant Summer Marketing Campaigns

Summer's here! Easter's come and gone, the weather's getting warmer (sort of, anyway), and the summer-time marketing campaigns are about to take...

Easter marketing ideas

Can you believe Easter is already over? Time is going faster and faster.

5 Of The Worst Social Media Marketing Fails

Marketing fails have been around as long as advertising itself; I'd be surprised if people weren't laughing at badly worded newspaper ads...

Spring Marketing: How to Get Started

It's finally spring!Time to start packing up the winter gear and pre-emptively cracking out the barbecues. In the meantime, it's not too late to...

Facebook's New Reactions and Their Impact On Marketing

Unless you've been hiding beneath a rock, you must have noticed Facebook's new "reactions". After years of requesting a dislike button, the social...

The Best Easter Campaigns And Why They Worked

Easter's a really cracking holiday isn't it? Chocolate, chocolate, treasure hunts and chocolate, what a fun combination.

4 Mother's Day Campaigns We Loved

Ahh Mother's Day, in the UK it signifies the coming of spring.

Why One Question Quiz Will Be Your Marketing Victory

  What combines ease of use, speed and competition? How often have you been tempted to enter those competitions you see on daytime TV? You know...

5 tips - Creating a viral marketing campaign for small businesses

Every marketing manager's dream is a viral campaign which is received well, employees across the globe spend millions of dollars and years...

Valentine's Day Campaign Tips For 2016

It's that time of the year again; Valentine's Day. Everything's about to turn red (especially the faces of all us single people when we're asked...

5 Ways to Make Your Brand Go Viral With Quizzes

Jump on the marketing trend of the decade with the massively popular Buzzfeed-style quizzes!  

Top 4 Awesome Price Drop Campaigns

Price Drop campaigns are perpetually popular with retailers and customers alike. Everyone likes to know they're making a saving, especially when...

Spice Up Your Social Media Marketing For Valentine's Day

The data's been collated and it's heavily weighted towards the guy with the love-heart arrows - Valentine's Day is the second largest commercial...

4 Examples of Rugby World Cup Newsjacking Campaigns

The Rugby World Cup is in full swing and everyone is just as excited about it as we are! Brands are also adding to the anticipation...

5 Top Tips - Black Friday and Cyber Monday Marketing Campaigns

With the Black Friday sale moving earlier and earlier every year, and the huge stake ecommerce has in holiday sales blurring the lines between...

Marketing strategies for the smaller holidays

Everyone knows the major calendar events; Halloween, Thanksgiving, Christmas, Valentines Day etc. But what about all of those smaller celebrations...

At BeeLiked, We're Thankful For These Thanksgiving Marketing Tips

Halloween's over, the nights are drawing in and it's time to start cuddling up with blankets and mulled wine. Thanksgiving is fast approaching and...

X Marks The Spot - A great way to increase campaign dwell time

At Beeliked, what we like most is campaigns which are fun, adaptable and interesting. X Marks the Spot hits the mark on all three counts! With...

Fan Engagement - How to use interactive spot the ball campaigns

If there's one thing we know sports fans like, it's competition. With BeeLiked's new Spot The Ball campaign, we provide an interactive, versatile...

5 Reasons Cute Baby Pictures Can Grow Your Brand

With over 300 million active users (that’s more than Twitter), Instagram is a big name in social. The platform should play a significant role in...

5 Fun Photo Competitions To Learn From

  Everyone loves to take a nice photo and now with the huge rise of smart-phones and the success of photography social networks Instagram and...

Top 5 Halloween Social Media Campaigns

Happy Halloween! This is big event for many people; whether it's dressing up in a spooky costume, cutting out your best pumpkin, or simply sitting...

Twitter Competition Prize Ideas

  Competitions are fast becoming the norm for brands on Twitter as a quick method of engaging with audiences, increasing followers and...

Twitter Competitions: Rules and Best Practices

  Twitter Competitions are great for engaging your audience, driving traffic to your site and growing a new network of followers.  However,...

5 Ways To Increase Your Twitter Followers

  Everyone knows that success on Twitter depends on how many followers you have. The more followers you have, the more people see your tweets...

6 UK Twitter Campaigns To Learn From

  Building a large network on Twitter that is interested in your tweets and wants to engage with your brand can often prove challenging... ...

5 Great Twitter Competition Examples

Twitter all grown up,  It seems like yesterday that the micro-blogging site burst it's way onto the scene, forcing marketers to jump on the...

How To Use Instagram For Marketing Your Restaurant, Bar or Hotel

Photography specialist Instagram, with more than half a billion active users and now owned by Facebook, is the perfect tool for marketing your...

5 Pinterest Marketing Campaigns To Learn From

New kid on the block Pinterest, has certainly taken the social media world by storm. The platform, which invites members to 'pin' their favourite...

5 Tips For Running A Quiz Contest

A quiz competition is one of the most viral and engaging campaigns you can run on your social networks. They allow you to promote fun questions...

5 Awesome Christmas Social Media Campaigns

It's beginning to look a lot like Christmas everywhere you go! Take a look at the social campaigns glistening once again, with Facebook and...

Why Run A Cryptic Image Quiz?

What is a cryptic image quiz? Cryptic image quizzes have been around for some time now. The puzzles are in fact, a great concept for a digital...

5 Great tips to run a photo contest

  Running a photo contest is a great way to boost community engagement in a fun and social way and with the right photo contest software you can...

5 Great Spotify Playlist Competitions

  Spotify is now well established and a leader in the music streaming market, with over 6 million paying subscribers and 24 million active users. 

Start planning your Christmas marketing campaign now

The sun may be shining outside, but it's time to start planning marketing campaigns for the Christmas holidays. Surprised?  It might sound early,...

Easy But Effective Social Media Campaigns For Small Businesses

Is your social media not reaching as many people as you'd like? The key part of social media marketing is that it's a two way platform, you need...

Why use a microsite for your social promotion?

With the sheer amount of social promotions and competitions from brands these days, how do you ensure your promotion stands out from the crowd? -...

5 Top Tips For Marketing Your Bar Or Restaurant On Facebook

Social networking giant Facebook, with a $100 billion dollar valuation and over 900 million users, should now be more than ever, an essential part...

Twitter Competition Tips for Bars and Restaurants

There is much said and written about the importance of Twitter as a social media marketing tool for companies. Yet it is evident that a number of...

5 Awesome Video Contests To Learn From

There is nothing better for bringing a memory to life than film. Video content is highly visual, entertaining and sparks emotional reactions....

The Pitfalls of Retweet To Win Campaigns and How to Avoid Them

Even if you're not a social media pro, there's a good chance you've heard of Retweet To Win campaigns. A huge force in social marketing, this...

Top Tips For Running An 'RT To Win' Contest

These days, it's hard to scroll your Twitter newsfeed without seeing a 'RT To Win' Competition. Brands love this type of contest, as they are...

Why should Halloween be a key marketing event for you?

Whether you like the 21st century version of a Halloween celebration or you're firmly in the "it's commercialisation gone mad" camp, there's no...

6 Creative Easter Social Media Campaigns

Are you looking for Easter digital marketing campaign ideas? First, take a deep breath and prepare yourself for some eggs puns. Ok, ready?

Let your audience promote your brand for you

  “The year of mobile!  Brand Storytelling! Forming the conversation!“

Top 5 Best Social Media Campaigns Summer 2014

Despite the rumours you overheard of an Indian Summer in the UK over the next few weeks, those commuter trains are suddenly a bit more packed, the...

Tefal: Pancake Day Social Media Campaign

Happy Pancake Day! That's right it's Shrove Tuesday, that time of the year when people go flippin' mad for pancakes, and what better way to...

5 Top St Patrick's Day Social Media Campaigns

Top o' the mornin to ya! St Patrick's Day is coming! That's right, it's time to grab a glass of Guinness and raise it in the air for the Irish!

5 Top Valentines Day Social Media Campaigns

YouTube is Red, Facebook is blue, we've collected the top 5 Valentines social campaigns just for you! That's right, romance is in the air and...

CBS Outdoor #Lookforlonger campaign catches the eye

CBS Outdoor's #Lookforlonger competition is set to close this weekend and it's safe to say the campaign has been a huge success with over 1...

5 Foursquare Marketing Campaigns To Learn From

Check-in specialist Foursquare, with over 750,000 companies and over 20 million users, is now more than ever a hugely effective social media...

How To Use Pinterest For Marketing Your Venue or Hotel

New kid on the block Pinterest, has certainly taken the social media world by storm. Launched in 2010, and now well established, Pinterest is...