6 Reasons Sports Tournaments Are A Great Opportunity To Promote Your Brand

by Polly Lavarello

Digital Marketing, Sports, Contests

Promote your brand

Sporting tournaments are a great opportunity to run a digital promotion and what better way to celebrate than with an online competition? Whether it's to promote your brand, the brands you work with, or to nurture and grow your audience, there a number of reasons why it’s worth cashing in on football fever (or whatever event has gripped the nation).

INTERNATIONAL REACH 

Are you an international brand? International sports events like the World Cup have a following that spans across the globe. If you are looking to reach a large customer base, this is a great opportunity to engage your audiences with a promotion which can easily be duplicated into different languages.

Screen Shot 2018-07-02 at 11.36.46

 

SPORTING FANS LIKE COMMUNITY AND TO ENGAGE

Nothing brings people together like a sporting event. Whether it’s banter, sharing predictions or post match analysis. Competitive tournaments always generate conversation. Be part of it - be a platform that allows people an opportunity to connect and celebrate their passions.

GIVE VALUE TO YOUR FOLLOWERS 

Points mean prizes! They say it's the participation that counts, but we all know deep down that every sports person/team is competing for the winning prize and we as consumers are no different. Engage with your followers and grow your audience by offering tantalising prizes that encourage competition and word of mouth referrals.

SPONSORSHIP

Are you a business that works alongside numerous different brands? A campaign like the below is a great opportunity to encourage their sponsorship. Whether it be on banners or flags, competitions are great for brand exposure.

Screen Shot 2018-07-02 at 12.14.34

 

BOOST YOUR SEO

An easy way to increase dwell time is with a quiz, and in particular a cryptic quiz. People love an opportunity to test their own sporting knowledge. The average time spent on Beeliked's World Cup Cryptic Quiz was 4 minutes 23 seconds and that was without a prize incentive!

GROW YOUR OPT-IN MARKETING

Been hit by GDPR? Consumers are overwhelmed with businesses trying to keep their attention, but what's the incentive? Competitions and prizes are an effective way to win back and continue to grow valuable client data.

 

Screen Shot 2018-07-02 at 11.42.06

 

BEELIKED'S WORLD CUP CRYPTIC QUIZ

Cryptic quizes have to be one of our favourite forms of interactive digital marketing. We blogged about it here. To celebrate the World Cup we collaborated with a cartoonist to create a cryptic quiz and people are going crazy for it! 32 clues, 32 countries - can you find them all?

Click here to have a play.

So, did you manage to answer them all?

LOOKING TO GROW YOUR FOLLOWING? BEELIKED SCORES BACK OF THE NET!

We don't want to jump the gun, but our scores average better than most. With conversion rates tipping over 55%, you're onto a sure bet when you choose to promote your brand with a competition run at BeeLiked.

BeeLiked creates gamified, interactive content for consumer brands, helping them build engagement with their social following, grow their opt in marketing data and ultimately boost sales. While cryptic quizes are popular we also have Spot the ball, Personality Quizzes, Online Scratch cards and much more.

Wondering how BeeLiked can help you? Simply request a demo by clicking on the yellow button below and our team will talk you through how we can help create a buzz for your business.

Tags: Digital Marketing, Sports, Contests

You may also like...

Learn how BeeLiked can help grow your audience, drive traffic and revenues.
Get in touch today for your free no obligation demo.

Request demo