(Image from blog.socialmaximizer.com)
So spring is here, the cold winter is behind us, flowers have started to bloom and we're finally starting to see some sunshine.
It is nice to see campaigns start to venture beyond Facebook, as brands take advantage of the alternative functionality and large audiences that other networks have to offer. This season's selection of campaigns include; Twitter, Instagram and even Spotify!
So, without further ado, here’s the best of Spring so far…
TALENTI GELATO'S 'BIG REVEAL'
Not to blow our own trumpets, but I thought I would start with BeeLiked's recent campaign for U.S Ice-cream brand Talenti Gelato.
Talenti had 4 new flavours of Gelato which they wanted to launch to the public in a fun and innovative way - therefore we provided them with our latest 'ready to go' concept dubbed 'Image Reveal'.
'Image Reveal' is simple, all you have to do is share the promotion on your Twitter or Facebook to reveal a little bit more of the image underneath to be entered to win a prize. Talenti decided to give everyone who helped reveal their new branding a $1 off coupon.
BeeLiked provided Talenti with a microsite and a Facebook App for the campaign, showcasing the blurred image that needed revealing, the latest entrants and the t&cs.
The competition ran for two weeks and received a great response with two-thousand shares in the first two days alone!
'Image Reveal' is a great concept for a product launch, but can also be used in the form of a quiz, asking people to guess what the image is underneath to win a prize!
Do you remember hunting around your garden for eggs when you were little? Well, this Easter, Tesco took the traditional 'Egg hunt' and brought it to life digitally, with their campaign #findtheeggs.
The promotion follows on from Tesco's Christmas digital game called '#pullacracker', where audience members could invite their Twitter followers to pull one of fifty-thousand virtual crackers to win a prize.
This time round, their Easter campaign used Google Street View and invited players to explore the streets to find virtual Easter eggs!
Players could use the GPS on their phone or type-in their postcode to begin the search for eggs. Those who found three (which was pretty easy as Tesco provided an additional map with egg locations) won a coupon for a chocolate Malteser bunny in their local Tesco!
As well as chocolate prizes, there were also some extra special golden eggs hidden, with the finders winning a tablet!
This was a highly innovative campaign, I loved the use of Google Street View, although I feel that the campaign could have been slightly more challenging!
CUERVO COLD 'WHO'S IN
Students love a good party, friends, alcohol and most importantly good music! That's right a event can often live on die on the music being played! Which is why, in April, tequila company Jose Cuervo launched the 'Best Uni Playlist' competition through Spotify!
The competition challenges uni students to create the best playlist they can in order to win a legendary campus party with DJ sets from The Maccabees and Alexis Taylor!
The competition is hosted on a App within Spotify, where students can come in and create a playlist in the name of their uni, and then encourage their friends to vote. The university playlist with the most votes wins the gig!
Spotify has great potential for playlist campaigns and could be used for a variety of brands including workout playlists for gyms or perhaps holiday playlists for travel companies - the possibilities are endless!
SKY SPORTS TWITTER GRAND PRIX
For the launch of the F1 season in March, Sky Sports released a competition called the 'Twitter Grand Prix' which invited fans to answer questions against the clock to win prizes!
The campaign, by Brothers & Sisters, allowed fans to retweet an exclusive hashtag (#SkyF1Fan) from the @SkySportsF1 Twitter account the week before the race, which then automatically entered them into the contest, receiving the first of five questions they needed to answer against the clock to earn points.
Prizes were handed out weekly, with the highest scorer at the end of the F1 season winning tickets to the Australian Gran Prix in Melbourne.
The campaign also used 'Visual Voice', a software that allows brands to engage with consumer conversations on Twitter in real time.
It seems BSkyB was on the ball with Twitter competitions in Spring! For the launch their 'Sky Go Extra' service, the brand invited London commuters to tweet them how their journey was with #onskygoextra for a chance to win a Nexus7!
SOCIAL OGILVY #DOAUSTIN
In March David Ogilvy of Social@Ogilvy challenged Interactive Festival goers at SXSW Austin to capture their favorite moments with Instagram!
Entrants had to share their photo via Instagram with #DoAustin for a chance to feature in Buzzfeed and even win a $200 American Express gift card.
The campaign received a great response with some awesome photos entered into the competition. Also, the microsite built and designed for the competition was especially well done! Check it out here
Take a look at one of the featured images on Buzzfeed... 'Texas-sized waffle!'
BEELIKED CAN HELP!
Are you interested in running a social promotion like the ones listed above? Our software works across multiple social networks and enables brands to display their social promotion on their website. The microsites are fully branded and fully customizable, allowing visual entries as well as social voting. We can produce campaigns for Twitter, Facebook, Instagram, Flickr, YouTube, Vine and even Spotify!
Interested? Get in touch!