5 Awesome Social Competitions From November 2012

 

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Competitions have been rolling out thick and fast this month as brands attempt to engage their customer base in more fun and innovative ways. 

From cryptic games to Christmas celebrations, here is the cream of the crop from November...

1. PADDY POWER 'ROLLER CASINO' #1MBET

Many of us on some level dream of winning that big bet. Whether it's that weekly lotto ticket, a stack of chips on red or a troublesome football accumulator.

This month, Paddy Power's 'Roller Casino' has teamed up with London magazine Shortlist to celebrate the launch of its new 'real time casino app' and is giving you the chance to win £1m with one spin of a roulette wheel.

The brand has implemented a cryptic online game, where users have to decode 40 cultural symbols and icons hidden in the image for the chance to win!

Each day, for 10 days, the brand will be unlocking a new question which has 4 icons to find in the picture!

From football clubs to bands and TV shows, the clues are no easy guess, and if you are smart enough to find at least 35 of the hidden icons you will unlock the 'Final Challenge' which requires entrants to show their written wit, to be judged by TV presenter George Lamb!

The winner will be taken to a secure London venue to make a bet on an iPad roulette wheel. The entrant must place a bet on one number between 0-36, if the ball lands on that selected number, the player wins £1m; if the number doesn’t come up, he wins an iPad and splits £10,000 between entrants with that had the right answers.

Check out the campaign video and then head over to Roller Casino's Facebook and test your skills!

2. CBS OUTDOOR #LOOKFORLONGER

CBS Outdoor ran a similar 'cryptic image' campaign that stretched across October and November, where the brand placed 50 #lookforlonger posters across the tube network and asked commuters to guess the 75 featured underground stations hidden in the image.

Prizes for the social competition included; a Virgin Media home entertainment system, a iPad 2 and a Amazon Kindle Fire.

The idea was the brainchild of digital agency MCM Net, who also created a microsite for the campaign, which allowed you to log-in via Facebook and Twitter, save your progress and ask friends for help on clues!

The extremely creative competition aimed to "highlight how interactive advertising on the underground can be when people are using Wi-Fi while waiting for their trains".

The campaign was extremely successful receiving 176,032 site visits from 109,948 unique users and 1,160,000 registered game players!

It is clear that when a 'criptic image' campaign is done correctly, with an innovative theme, a great image and a good social strategy to match, they can hit great heights. The competitions are so successful because they are highly addictive and incredibly viral, engaging your audience in a fun and innovative manner.

Check out the #lookforlonger campaign click here

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3. CARNABY CHRISTMAS 2012 'IT'S ONLY ROCK AND ROLL'

English Rock band 'The Rolling Stones' have collaborated with Carnaby street to produce a spectacular Christmas installation for the iconic London street, and have opened a shop called 'GRRR' to celebrate the 50th anniversary of the band and their association with the area.

The street decor includes hanging clusters of gold vinyl records, featuring photos, artwork and album covers as well as the Stones’ iconic tongue and lips logo placed on The Carnaby arches. The outdoor installations tell a visual story from the band’s creation in the 1960s to the present day, and will be in place until 6 January 2013

In conjunction with the street promotion the brand has launched an Instagram photo competition to encourage people to visit Carnaby street and takes some great snaps!

All fans have to do is take a photo on Carnaby St and tag it with #stonescarnabyxmas to be in with the chance to win a GRRR! deluxe box set, plus a Carnaby Street gift pack including dinner for two in Carnaby, a bottle of champagne, Carnaby privilege card and limited edition shopping bag!

Check out the Campaign video here

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4. LUCKY VOICE + LASTMINUTE.COM #BIGDUET

This month UK karaoke specialists Lucky Voice has launched a YouTube competition in conjunction with lastminute.com to find some amazing singers - X-Factor style!

The competition is titled #BigDuet and will be running in Selfridges from now until Christmas, where customers are invited to sing their heart out for a chance to win a trip to Toyko.

All through Christmas, Lucky Voice are set on the lower ground floor filming performances and then uploading them to their YouTube channel.

BeeLiked has provided Lucky Voice with a fully branded microsite for the competition, which showcases entries and allows audience members to come and vote for their favourite performance via Twitter with Facebook voting coming soon.

The best singers will be chosen by popular vote, revealing a weekly winning duo over a period of four weeks. The top duos of each week will be invited to a Grand Final at lunchtime on 18 December at Selfridges, where a guest panel will judge the final winning duo.

Prizes are also on offer for those who vote. The voting process is very simple; all you need to do is Tweet the video link to cast your vote.

Check out the competition now on Luckyvoice.com and then head over to Selfridges to test your vocal pipes!

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5. ESSIE + BAUBLEBAR #SHOWUSYOURSPARKLE

Many girls envision themselves as a cover-girl, and thanks to American nail polish brand Essie this could now be a reality.

The brand has partnered with jewelry retailer BAUBLEBAR launching an interactive, and fun competition to get beauty lovers in the mood for the holidays.

All fans of the brand have to do to be in with a chance of being their 'Next featured famous face' is share a photo of their Essie inspired nails to Facebook, Twitter or Instagram with the hashtag #SHOWUSYOURSPARKLE

image: http://beeliked.com/files/9813/5328/4525/essie.jpg

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BEELIKED CAN HELP!

If you're looking to run a competition on your social networks BeeLiked can help. Our social media tool allows you launch a number of competition methods, moderate your campaign entries, and then pick winners at random in our easy to use competition suite. Why not check it out here

Also, if you're running a campaign like any of the above, BeeLiked offers a 'microsite' service, which enables brands to showcase their campaign on their website with a fully branded, fully customizable page, allowing visual entries as well as social voting. Take a look here

POSTED ON Nov-20-2012
Topics in this article
Campaigns
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Social Media Marketing

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