The Business of Mother's Day - Infographic

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We all love Mother's Day right? There's no one better than your good old mom. To celebrate the occasion, our friends over at The Shelf have shared this fantastic Mother's Day marketing infographic, teaching you everything you need to know about how to make the most of the holiday.

Here's the main summary of points to follow:

  • Every year Mother's Day spending increases - make the most of the trend!
  • 84% of Americans celebrate Mother's Day, it's the 3rd biggest retail holiday of the year!
  •  Shoppers aren't just buying gifts for their moms! Bear other female relatives in mind when you start your marketing
  •  1/3 shoppers used their smartphones to find their mom a gift in 2015.
  • Last minute shopping was huge for this holiday, so a solid social media campaign is the perfect way to catch those latecomers!

Infographic via @shelfinc

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POSTED ON May-4-2016

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