Easter's a really cracking holiday isn't it? Chocolate, chocolate, treasure hunts and chocolate, what a fun combination.
Companies all try to get in on the act, so with such a crowded market how do you find a creative niche? How can you make your Easter campaign stand out amongst the rest? Well we've rounded up our favourite Easter campaigns along with neat little explanations as to why they were so successful.
Read through the list for tips and advice and make this holiday a success for your company.
If there's one thing we miss about being a child over at BeeLiked, it's Easter Egg hunts. Remember how brilliant they were? Well thanks to Tesco children and adults alike could get in on the action. Their brilliant #FindtheEggs game used Google Street View to let people locate and find the delicious, chocolately treasure.
A campaign that's both whimsically wonderful and excellently delivered.
Another brand that a tuned into our collective childhood's is Mashable. They decided to run a social media competition to try and find the best decorated Easter egg, and used Vine as their medium. Using #CraftyEggs they gathered a ton of entries and picked the most creative ones to feature in their follow up blog post.
This campaign was a nice relief from all the usual chocolate themed ones, it gave them some great UGC to feature on their site and the publicity went down a storm with the public.
WANT YOUR OWN EGGCELENT CAMPAIGN?
At BeeLiked we create gamified, interactive content for consumer brands, helping them build engagement with their social following, grow their opt in marketing data and ultimately boost sales.
Wondering how BeeLiked can help you? Simply request a demo by clicking on the yellow button below and our team will talk you through how we can help create a campaign that will bounce off the screen.