Instagram campaigns 2014: 3 worth talking about
We are now approaching peak summer season and at BeeLiked we’ve been reflecting.
Despite the UK economy seemingly returning to a more fruitful state, it would appear that brands are starting to see the value of your social currency (almost) as much as they desire your actual currency! Social commerce is something that fascinates me in particular and I would argue that not many brands have got that right yet.
For us at BeeLiked the most interesting news of 2014 so far is that of all the social networks, Instagram posts generated a per-follower engagement rate of 4.21%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.With this in mind, we’ve taken a look at some of the more inventive ways brands have using Instagram in 2014.
CARLSBERG – #HAPPYBEERTIME
Is there a better feeling than a post-work beverage during happy hour? Carlsberg don’t seem to think so and have launched an initiative whereby you can extend your happy hour by offering half price on Tuborg and Carlsberg by uploading pictures to Instagram with the name of the venue, and the #HappyBeerTime hashtag.
Carlsberg has fitted the bars with a dongle that streams a counter to TV screens updating participants and bar staff in real-time as content is submitted.
The promotion is being trialed in Denmark before extending to other markets including the UK, and being a fan of all things hops, this chap is very excited at the prospect!
ADIDAS – #MIADIDAS
Personalisation has been an ever-increasingly popular way for brands to engage with their audience. That’s why sports giant Adidas is launching an app in August, that will allow users to have any of their Instagram pictures printed onto their ordered ZX Flux shoes.
Designs cover the whole body of the shoe, which was released in April in a range of pre-set print options. It is not known how much the customised shoes will cost, however, it is likely fans will be able to order them directly from the app.
With an August release date, it’s too early to tell if this campaign is/will be successful though chances are, the opportunity to have your best photos on your trainers with an Amaro filter will prove too enticing.
BIRDS EYE – PICTURE HOUSE RESTAURANT
Frozen food manufacturer Bird’s Eye have gathered a few column inches recently with the announcement of a pop-up restaurant in Soho that waivers the meal price for any diner that uses the Instagram hashtag of #BirdsEyeInspirations, in an attempt to drive some buzz around the new Inspirations range.
This ‘World First’ social commerce initiative uses insight that over half of the nation (52 per cent) regularly take photos of their meals, according to Birds Eye. One in ten (11 per cent) take at least one snap of their meals every week with nine per cent of Brits admitting to not being able to go a day without snapping a picture of one of their meals.
At BeeLiked we’re huge advocates of turning ‘big data’ into concise arguments to actually get to the heart of what your fans and followers want and need, and with the Bird’s Eye Picturehouse also moving to Manchester and Leeds in June, we think this campaign will garner some extremely impressive results for the Igloo-owned brand.
BEELIKED CAN HELP!
Are you interested in running a Instagram campaign like the above? BeeLiked can help! Our software enables brands to launch, manage and promote a range of ‘Ready to Go’ social campaigns through numerous social networks.
Our other concepts include quizzes, polls, surveys, photo/video competitions, Vine campaigns, caption contests, image reveal, x marks the spot and many more