Curvy Kate Launch Twitter Campaign For National Kissing Day
It’s national kissing day today (so my girlfriend Clodagh tells me) and to celebrate UK lingerie company Curvy Kate has launched a Twitter campaign with a microsite to pair you up with a kiss!
By searching the Twitter API, the microsite scans who are you following and who you tweet to determine who you should be kissing!
Of course the application suggested I kiss my girlfriend, and hers chose me, however, I have a feeling this app could cause some arguments if wrong!
The app told BeeLiked we should be kissing our favourite Social Media Blog, so I’ve sent them a cheeky message…
I love this campaign, it’s really simple, very nicely designed and a great way to put your brands name to one of the many national days that trend on Twitter!
I do think this this campaign could be improved. For instance the brand could have placed everyone who entered into a sweepstake to win a Curvy Kate prize to encourage more entries.
Also, the brand could have designed the microsite in a way that if it gets the kiss wrong, you can choose who you want to kiss and send them a message.
It would have also been nice when you share your kiss to Twitter, that it displayed an image of the pairing. I had to screenshot mine and then tweet it!
BEELIKED CAN HELP!
Are you interested in a social campaign like above? Our software enables brands to launch, manage and promote a range of ‘Ready to Go’ social campaigns through numerous social networks.
Each campaign comes with a microsite, which are fully branded and fully customizable, allowing visual entries as well as social voting. We can produce campaigns for Twitter, Facebook, Instagram, Flickr, YouTube, Spotify and even Vine!
Interested? Get in touch!