5 Tips For Running A Quiz Contest
NOVEMBER 18, 2013 AT 1:00 PM
A quiz competition is one of the most viral and engaging campaigns you can run on your social networks. They allow you to promote fun questions around your brand/sector and, at the same time, your audience will enjoy the challenge to show off their knowledge!
Here’s 5 top tips on how to run a successful quiz contest…
1. Ask fun, interesting questions
When it comes down to it, questions will make or break a quiz. Therefore, it is extremely important to spend a good amount of time researching questions that you know your fanbase will be interested in answering!
More often than not, questions should be based around the brand sector. For example if you are travel company, you should be asking questions on the topic of travel, etc. However, it is sometimes a nice idea to engage your audience with a quiz based around calendar events such as Halloween, Thanksgiving and Christmas!
Types of question will also need to be taken in account. Will you use multiple choice, or perhaps single word typed answers?
Check out the Lucky Voice Music Quiz as an example. They run a multiple choice weekly quiz with BeeLiked, for the chance to win a Lucky Voice karaoke kit!
2. Offer great prizes that your audience want
The most successful contests that receive the highest entry figures offer great prizes. Obviously some fans and followers will enter a contest if it’s fun and engaging, but at the end of the day, people enter contests because they want to win something.
Therefore, to increase submissions into your contest you must make sure that the winning entry is rewarded! The prize doesn’t have to be hugely expensive, it can be discount vouchers, products, gift hampers or even recognition.
You know your audience best, and you know what they are interested in winning. So rack your brains and offer out the most appropriate prize you can.
In my experience the campaigns that do receive the most entries, are the contests that offer eye-catching prizes such as holidays/trips or high end products (iPad, TV etc), because it inspires consumers’ creativity and competitiveness. For example I would try extremely hard to get all the answers correct in a quiz, if the prize is of high value!
This blinkbox prize example below received 3600 entries in less than 2 weeks!
3. Use a microsite!
Don’t just run your contest as a Facebook App! Use a microsite, as it means you have a nice landing page for your competition, that is fully branded, provides your term and conditions, and most importantly can incorporate other networks such as Twitter!
By using a microsite it also gives you the ability to catch data from entrants, including email, gender and country of residence.
Take a look at the quiz microsite we launched for ‘vod’ company blinkbox. The competition ran through Twitter and Facebook for 1 week and received over 1600 entries!
4. Make use of Social Networks
By making your photo contest social, not only will it benefit from the huge audiences these social networks boast, but it also maximises viral awareness.
By using social, after fans and followers have finished a quiz, they can show off their knowledge (or lack of), by sharing out their score to their wall.
If you are perhaps running a cryptic quiz, then entrants can share clues out to their networks, asking their friends for help!
5. Pick and promote a winner
This is the final opportunity to create some buzz around the campaign. Picking winners can be done in a number of ways, winners can be chosen by highest score or instead, why not put everyone into the pot that entered?
Once the winner is chosen, make sure to blog about it on your website, through your newsletter and on your social networks!
Not only will your site get a final burst of traffic around this activity, but the buzz around the winner may encourage fans to participate in future campaigns.
Create a quiz today with BeeLiked!
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