5 Awesome Social Promotions From May 2013
Social promotions are vital for brands to stay engaged with their fans, helping them interact and build a relationship with their customers.
May’s list of social campaigns is up there with the best, with promotions running across a variety of networks including; Twitter, Facebook and even Vine!
So, without further ado, here’s the best of May…
1. JO-WILFRIED TSONGA – TWEET & SHOOT
Throughout May BNP Paribas gave tennis fans the opportunity to help Jo-Wilfried Tsonga the world no.8) train ahead of the French open, by using a Twitter controlled robot to position shots to him on the court.
The campaign was titled ‘Tweet & Shoot’ and was created by ‘We Are Social’ marking 40 years of partnership between BNP Paribas and Roland-Garros – The French Open
The promotion challenged fans to prepare a tennis shot for Tsonga by dragging and dropping a tennis ball on a digital tennis court on the campaign microsite.
The virtual tennis shots were encoded into Twitter hashtags describing their location, before being sent out in a tweet from the user’s account, where they were encouraged to add a personal tweet to Tsonga!
The french-man then took to the court on May 23rd at 4pm (GMT), where a robot selected tweet locations at random mapped precisely to the entrants placement on the court, the event was then filmed and streamed live on the Tweet & Shoot microsite!
Check out the campaign trailer here
2. NIKE – #THESHIRT
I can still remember when I was a little boy, and how excited I used to get when England released their new football kit. Getting the new shirt was a must, you couldn’t be seen having a kick around in the park in the old kit could you?
For years the England kit has been made by English brand Umbro, however, as of 2013, Nike is now the new England kit supplier.
The brand revealed the new kit through England player Jack Wilshere, with the help of a student at his old school in Hertfordshire.
Nike then ran a competition on Twitter asking fans to tweet in their best messages of support for the team going into their friendly at Wembley against Ireland to win a fully signed shirt!
This was a nice campaign that engaged the fans, winning them over to the new supplier and encouraging them to go out and buy the new kit!
3. BLINKBOX SOFA FORT COMPETITION
UK based VOD company blinkbox launched a innovative photo competition through Twitter, Facebook and Instagram asking fans to create the best ‘Sofa Fort’ they can!
The campaign was part of blinkbox’s ‘Stay Safe, Stay In’ campaign, they believe it’s ‘a dangerous world out there’, so they encouraged fans to stay in and stay safe, by building their very own sofa fort for a chance to win a 50-inch 3D LG Plasma Widescreen TV!
BeeLiked provided blinkbox with a fully branded page for the competition, which showcased entries and allowed audience members to come in and vote for their favourite images via Twitter and Facebook.
The 10 sofa forts with the most votes were shortlisted to a judging panel who picked their favourite! (winner yet to be announced) Fans were encouraged to get their friends to vote, because everyone who did was entered into a weekly prize draw to win £25’s worth of blinkbox vouchers!
The competition had some awesome forts entered! Check out the campaign and all the photos here.
VIRGIN HOLIDAYS ‘UNLEASH YOUR MOJO’
What gets your Mojo going? Is it a few cheeky drinks, perhaps a new haircut or maybe even a free holiday?
Well, Virgin Holidays ran a fun competition during May on Twitter asking followers to send in what gets there mojo going making sure to use #Mojo and follow @VirginHolidays
Followers were asked to help contribute to a Twitter ‘Mojovator’, which unlocked prizes once targets were reached for the number of tweets using ‘#mojo’.
Each tweet added to the Mojovator and unlocked some amazing prizes! Each time a tweet target was hit everyone who had tweeted to that point was entered into the draw to win that prize. The more you tweet, the more chances you have to win!
Prizes included an amazing trip to Las Vegas, a five star luxury Dubai holiday, a private island getaway, summer festivals and many more!
DUNKIN DONUTS – VINE CAMPAIGN
Twitter’s Vine has been growing in popularity over the last few months with a large proportion of the videos on vine being fun and creative, this gives brands a great opportunity to build on their earned media from followers and fans.
So far, the app has been flooded with creative content, including ‘magic’ disappearing objects, animation of toys and even bringing sketches to life!
With the sheer hype and buzz around the application it couldn’t be long before brands start to adopt Vine for campaigns and competitions – and Dunkin Donuts are one of the first brands to do just that!
Over the course of one week, @DunkinDonuts invited fans to “Create a Vine on how DD Iced Coffee puts a spring in your step.” to win a years supply of free coffee.
If you search for #iceDD on Twitter you can see some of the entries from fans as well as a number of people discussing how interesting the Vine campaign was.
See an entry example here
(via Dachis Group)
BEELIKED CAN HELP!
Are you interested in running a social promotion like the ones listed above? Our software works across multiple social networks and enables brands to display their social promotion on their website. The microsites are fully branded and fully customizable, allowing visual entries as well as social voting. We can produce campaigns for Twitter, Facebook, Instagram, Flickr, YouTube, Spotify and even Vine!
Interested? Get in touch!